what if the thing you need isn’t strategy?
It’s self-confrontation.
“What’s one thing I’ve been afraid to admit I really want?”
“What desire keeps knocking that I keep ignoring?”
Forget the timeline. Forget the blueprint. Be radically honest about what actually moves you.
Then take one step in that direction.
Why do I keep holding myself back?
We often think creative blocks are about time, motivation, or skill. But more often than not, they’re emotional. That’s where shadow work comes in. This isn’t therapy. It’s a creative tool to help you get honest with yourself and finally understand what’s really getting in the way.
What research shows
The Shadow Workbook builds on proven practices that have helped people move through creative blocks, emotional resistance and self-doubt — all backed by research.
51 studies found that writing prompts improve well-being and emotional clarity.
Plos One, 2024
Writing about emotional blocks brings measurable mental and physical benefits.
Cambridge.orgPerfectionism, fear, and self-judgment are some of the most common causes of creative block.
UNF StudyCreative expression is linked to emotional balance and stronger self-awareness.
ScienceDirect, 2024
Shadow work isn’t some mystical ritual.
It’s looking at the parts of yourself you’ve been avoiding. The fear, the shame, the perfectionism, the pressure to “get it right.” All the things that shape how you show up... or don’t.
This isn’t a productivity workbook.
It’s not even about “healing” in the usual sense. It’s about honesty.
Honesty about the masks you wear, the pressure you feel, and the stories still running in the background of your creativity.
What You’ll Get Inside
This Is For You If…
You feel blocked, disconnected, or stuck in “performing” instead of expressing your creativity
You want to reclaim your creative voice without the pressure to be perfect
You’re ready to explore the parts of you that might actually hold your best work
You’re tired of second-guessing every idea before it even begins
You miss feeling connected to why you started creating in the first place
Meet Yoli,
I’m Yoli Inácio, a Brazilian brand strategist, creative director, and Master Degree professor with 15+ years in the creative industry.
I help founders, studios, and artists turn scattered ideas into clear, confident brands. I’ve worked on more than 450+ branding projects (directly and indirectly). Also got validation from brands such as Adidas, The North Face, Lacoste, and Drunk Elephant through an Instagram series called The Brand Files with over 500k views.
I lead ENDLESS-ID, a product ecosystem that includes quizzes, workbooks, and bootcamps, and I take on a few strategy clients each quarter. My content has reached brands like Adidas and The North Face on Instagram.
I created The Shadow Workbook after working with hundreds of creatives who felt blocked, pressured, or disconnected from their voice. This isn’t about fixing you. It’s a space to get honest, feel grounded, and reconnect with the parts of you that create freely.
Enjoy,
Yoli
BONUS:
GUIDED PLAN TO SEE MOVEMENT FAST.
Get a 48-72 hour plan to help you see movement fast. It’s a simple step-by-step guide to ease into the workbook, even if your energy is low. Small and honest ctions to help you reconnect with your creative self.
Try It. Risk-Free.
Try the 48-72h plan alongside the journaling prompts.
If you feel no movement, email us for a refund.
